Targeting Fans with Facebook Apps
Facebook has revolutionized the way of connecting with people. These days an appreciation becomes a Facebook like, praise has turned into Facebook comment and approval is now sharing the post. Facebook has also forced brands and companies to change the approach towards their clients and customers. Now companies and brands keep a Facebook Fan page which enables them to connect and engage with their users.
Facebook Apps and Marketing Approach
The term social media have shaken several aspects of our daily lives. People interact and share information on Facebook, Twitter and Pinterest on regular basis. Companies and brands also manage their presence on social media through different tactics. Some brands and companies tend to engage users through Facebook Pages, some approaches their users with Facebook Apps and some target their fans with Twitter and Pinterest.
Facebook pages allow companies to interact with their users and at the same time helps to increase the existing customer base. For e.g. When Coke share new TV commercial through its Facebook page, they reach more than 70 million people across the globe. If one third of those Fans choose to share that advertisement on their respective network, there is every possibility that the tally of 70 million Fans will increase. For smaller companies, the number of Fans might be on the lower side but the chain effect of reaching people is the same.
Facebook Apps have more potential of reaching people than any other activity on social media. Facebook Apps can be anything like Games, Competition, Contest, Quiz, Puzzles, etc. and people love to use Facebook Apps. Do you remember all those requests you receive from your friends through famous Facebook App Farmville? Any company which creates a Facebook App will have more chances to reach and engage people than any other activity. Consider the example of Oreo Land; Oreo Land is a Facebook App created for the world’s famous cookie brand Oreo. The Facebook App is so easy and fun to use that it has reached more than million people since its integration with the Oreo Facebook page.
Facebook Application for Mobile
Another aspect of Facebook is its mobile app which has increased enormously in the last couple of years. With the dawn of smartphones the trend to use mobile devices for almost everything has increased. People are using their mobile devices for social media, paying bills, sharing pictures, and of course for playing games. The Facebook mobile app has been a favorite app for almost every smartphone regardless of platform (iOS, Android, BlackBerry, and Symbian). Reaching people on Facebook mobile App is also a very important trend that means that your Facebook Fan page or Facebook App must be mobile compatible as well, so that the content of your Facebook Fan page or Facebook App will work properly.
Turning Likes in to Potential Leads
All these efforts of creating and maintaining a Facebook page or a Facebook App is for reaching and achieving Fans and potential customers. Facebook page and Facebook Apps are a great resource for generating leads. The leads generated through Facebook page and Facebook Apps are most of the time very genuine because people like a certain Facebook page for a reason. Most of the time the reason behind this Facebook page following is brand loyalty. The other scenario is that, the Fan likes your page because someone from his/her network shared a post from your Facebook page. These new Facebook Fans are your potential customers. You can work out a way to engage with these new followers so that they can receive new promotional offers, new arrivals, discounts, and other marketing material through your Facebook page.
The marketing approach has revolutionized with the advent of Facebook. Your Facebook page or Facebook App must engage Fans with a touch of your marketing message. The selling and marketing message can easily be hidden under the posts, infographics, memes, videos and comments. All these engaging activities can yield lead which can eventually turn a Facebook Fan into a customer.
Saad Anwar, A tech savvy marketing executive with a big appetite for learning. Currently honing skills and expertise in Cygnis Media. Cygnis Media is a reputable company in Web, iPhone and Facebook application development services.