Types of Social Networking Personalities
Of the 7 billion people in the world, more than 1 billion are active users on Facebook. There are all kinds of people on Facebook. Let’s take a look at three personalities:
This is Tom
Tom is a teenager who loves interacting with friends. He uses Facebook primarily to find out what’s going on in his social circle. Tom’s friends upload photos and tag him on Facebook. He even shares notes with his friends and teachers in closed groups. His entire school and social experience has been translated online. Tom hits “like” on a brand page whose products he likes or who post interesting stuff on his News Feed.
This is Dick
Dick just kickstarted his own small business and uses Facebook to market his products. He invests in Facebook ads and sponsored stories to improve reach. Dick’s customers can find out about their favourite products on the page. They can even shop online through the ecommerce app that Dick has provided. Dick keeps track of his customers’ interests through Insights and finds out about what kind of product gets the most attention. He is looking to grow his fan base through recommendations.
This is Harry
Harry loves his job as a brand manager for a multinational company. As an advertiser, he keeps an eye out for changing social media trends and has evolved his company’s marketing strategy to include a curated digital reputation on Facebook through pages and apps. Harry keeps his company’s page content fresh and inviting. He introduces sweepstakes, virtual offers & game apps to keep the brand‘s fans engaged. Harry continually tracks activity on his apps using tracking software. Harry is looking for innovative ideas to capture the audience’s attention & create viral campaigns on Facebook.
In their own ways, Tom, Dick and Harry are changing the scope of Facebook every single day and are enriching the users’ experience.
At the end of the day, their actions are affecting you and YOU are affecting them!
. Six degrees of separation? Not anymore. Research has shown that Facebook friends are separated by just 4 people. [the average distance in 2008 was 5.28 hops, while now it is 4.74. http://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/]
. More than ever before, YOU have the power to express your opinions for the world to notice.
. Your likes and comments are helping brands understand what you like.
. Your social circle is going global and bringing the world closer.
Want to know where you fit in among the three personalities? Let us help you. what do you think of our online persona?
Nabiha Zeeshan is a social media addict currently loving her job at Cygnis Media. She spends her leisure time researching on social media trends and consumer psychology. Follow her @NabihaZeeshan