Protect Your Company’s Social Media Accounts
So your password’s 12345? Not funny.
It has happened to Burger King, McDonald’s and Jeep. Hijackers took control of these brands’ social media accounts and sent spam flying around. In the recent Burger King case, their Twitter profile was changed to mimic McDonald’s. Amusing for consumers to watch but disastrous for the brand’s reputation. The AP Twitter hack caused a significant drop in the stock market after the hacker tweeted about an attack on the White House.
Here’s how you can stop your brand being the next in line:
‘Password’ is not a secure password:
Have policies about the kind of passwords you allow social media managers to create. To take more control, don’t let them create their own random passwords. You can use a social media management software (such as HootSuite) where your employees can log in using the same credentials as the company e-mail account. This way, your IT department can always turn an account on or off.
Back-up with caution:
If you want to back up your information, make sure it is on a secure server. Don’t keep log-in spreadsheets and passwords in shared files on DropBox. Your passwords shouldn’t be lying around for snoopers to pick up.
Centralise social campaigns:
It’s not only convenient to manage all your social media channels through one platform, but it also allows for more security. How? When you employ only one secure system, you only need to log out from one place instead of checking that you’ve logged out of five social networks.
Permitting access levels:
Not everyone on your team needs to have the same authority. You should be careful about who has access to post and share on your brand pages. If someone needs to get access to the Insights, make sure they have access to just that. If you’re allowing someone temporary access, set a reminder so you can revoke immediately after they are done.
There should be a ‘gatekeeper’ for your social media accounts who can grant access to other people. Anyone requiring access should go to the gatekeeper.
Spyware checker and anti-virus:
Your systems should be checked regularly for spyware or viruses. Use a robust malware checking software to make sure any threats are detected immediately. Train your social media managers not to click links that they can’t trust, to befriend people they don’t know or even opening e-mails that look suspicious.
Two-step verification for accounts:
Turn on two-step verification process wherever possible. A verification process sends a code via sms or call to the cellphone number associated with the account. So unless the hacker has both the password and your cellphone, he can’t get in and wreck havoc. Don’t allow third-party applications to access your accounts unless you’re absolutely certain of their credibility. Only allow as much access as is required.
We hope these five tips will keep hackers away from your brand pages. Do you have more tips to share? Let us know in the comments below! You can read more about keeping your social media accounts safe in “Hack-Proof Your Company’s Social Media” by Ryan Holmes.
Nabiha Zeeshan is a social media addict currently loving her job at Cygnismedia.com/NewYork-City. She spends her leisure time researching on social media trends and consumer psychology. Follow her @NabihaZeeshan