SEO Strategies That Can Damage Your Website Ranking
SEO is a set of algorithms used by search engines that dictate how high or low a particular website appears in search results. Since people perceive higher search results as more relevant, getting your website to appear higher in the ranking can have a massive effect on the number of visitors your website receives. This is biggest reason why most businesses constantly compete to have their websites get higher search rankings. Every field has positive and negative practices, however the positive outnumber the negative. In SEO field too, there are positive and negative strategies. Those strategies that assist in improving web page ranking can be called positive and those that hurt web page ranking can be called a negative. When you try to achieve high website ranking through short cuts, which are against the business ethics, then such efforts will be included in the negative strategy.
There are numerous ways to make your website appear higher in the rankings. These include keywords, hyperlinks to and from your website and many more. Though these undoubtedly help in getting you a higher ranking, sometimes they can be very disastrous. The competition is driving many companies to adopt unfair practices to maintain a hold in the field. But unfortunately they do not realize that use of such strategies is causing the greatest harm to SEO business. They are masterminding their own downfall as well as the SEO industry.
The problem is that many supposedly helpful tips out there tell you how to improve your ranking, but, not how to do it right. Here are few common SEO practices that can damage your website’s ranking
Keywords are an integral part of the content written for SEO purposes. Keywords are the phrases that the users type in search engines, to get information about a specific topic. Overuse of these keywords can make the content sound unnatural. Your focus should be on incorporating the keywords naturally in your content; otherwise it will displease the audiences, as well as search engines. Some SEO companies stuff keywords in articles to get easily recognized by the search engine within a short time. Such moves harm the business, instead of doing good. Search engine algorithms can easily identify key word stuffing, and the result id they will penalize the website.
Publishing Irrelevant Content
You should never publish content that is irrelevant to your service. This is because search engines value the quality of user experiences you provided their internet users. Because of this you have to make sure that when an internet user clicks on your link she or he will be directed to a website that has content relevant to the services he or she is looking for. When creating content for your website you want only what is relevant to your business, industry and customers. For instance, if you’re a plumber, you don’t need to talk about hotels on your site. In Google’s eyes, a plumbing site that has content about hotels can be confusing. You want your site seen by the search engines as credible in your market, not someone else’s.
Avoid Spamming Comments
Internet marketers usually do this to be able to place a link to their comments that will bring an internet user to their site. While you will be successful in spreading your link, your potential customers will not be happy and your brand can be damaged. You should also remember that you should be fair in approving comments for your website. Do not just approve comments which give a good comment. You should also include comments that are negative. This will help you keep the integrity of your website. It is better to keep track of the comments received daily in the website. Constant monitoring helps in removing those comments that have negative influence on the business. People will visit only those websites that maintain online reputation. Some people pay services to spam websites with comments containing links to their websites. This damages not only your rankings, but your reputation too.
Remember that it is a mistake to buy links just to be able to get websites to link to yours. This is a bad idea as most of these websites will not be related to the product or service you are selling. Search engines such as Google are very intelligent. They know all the tricks therefore they will know if you have just bought links for your website. Aside from links you should also not pay for services that will distribute your content to other websites. Your company’s site won’t appear in any search results. Don’t pay for links and don’t participate in networks that sell links and help you distribute your articles to different sites. It’s not good for business. Paying for links was considered one of the easiest methods to get better ranking in search engines till some time back, however not any more. Most of these sites are not reputable and have no relevance to your particular industry. The quality of back links and the sites from where these links are generated is very important for good SEO. It’s not good for business
Don’t ever overload on anchor text links
Another widely practicing SEO strategy is link buying. To get better ranking websites start buying links of reputable websites. This is a bad practice and in the long run it will hurt the reputation. You must never overload on anchor text links. Anchor text links are the keywords or phrases that you include in your content which will link to your website when an internet user clicks on it. Keywords are good for SEO Sydney. However, you must be careful in using them. Today it is not the number of keywords that will matter for Search engine optimization Sydney. For a website to achieve a good ranking its keyword ratio should be normal and not looked stuffed. You should also use keywords that are likely to be searched by consumers on search engines.
Conclusion is very simple, do not trust very early and do not get over excited by these kinds of things. Always think twice before taking even a little step in your business. To get more ranking in SEO, it does not mean that allow others to publish their links on your website, buying links and using irrelevant contents etc. By avoiding the above mentioned SEO strategies and adopting ethical practices, can surely enhance the visibility and credibility of your website, not only among your audiences but on SEO as well.