Today we will talk with my friend who is a Inbound Marketer, Social Media Expert and kick Ass Link Building Strategist “Moosa Hemani” he is a well known in different SEO Communities and running a SEO and Marketing blog SEtalks.
Hello Moosa, welcome to our blog and thank you for giving us your precious time. I would like to ask you some question for Beginners in the world of SEO.
Hello Noman! Thank you very much for considering me for this opportunity. I will try my best tp provide as much authenticate and valid information as possible.
1. We would like you to introduce yourself, and explain what you do to the new upcoming SEO and Social Media Professionals?
Moosa Hemani: My Name is Moosa Hemani and I am an organic search strategist as my day job. I am also an active blogger at SETalks.com and also share my views as a guest writer and contributor on many known forums and blogs like SEOmoz, SEJ, Daily SEO Tip, Kiser the SAGE and more. You can find list of my contributions on my About.me page.
I do have a day Job but most of the times I spent hours sitting at the front of the computer looking in to different sides of SEO and testing and experimenting things. My home PC is a SEO laboratory to me that contain some epic fails as well as some small successes that I have in my pocket.
2. WHY have you chosen this field?
Moosa Hemani: Unfortunately I am not one of those who get in to this field with the eyes wide open. It was an accident I get in to this field when my cousin sister wants me to work for her (some copy paste article submission stuff) then it becomes a challenge to me because unlike most of the people I wasn’t ready to believe that a client is willing to pay good amount of money for just copy and paste that can easily be done by some software.
Then slowly and gradually when I really did some research and find some interesting blogs like SEJ and people like Ann Smarty, the things started to change and SEO become my passion and even after so many years every Monday it seems like there is a whole lot of things that I don’t know and I start installing new information through the installation process called reading and experiment.
3. How do you manage your personal and professional workload?
Moosa Hemani: I have to face it that I am not really a good time manager when it comes to managing personal as well as professional life but if priorities in life are set then things go a little easy on you. Usually I am always loaded with work so i try and stay up late at night and work on weekends.
Yes, this obviously affects my personal life and I hardly able to spent time with my friends (outside the industry) and family but one thing that is built-in in me that when I am there I don’t think about something else and this allows me to give dedicated time to them!
4. Which one is best for you, SEO and Social Media?Or do you think both are same and essential to learn for inbound Marketers?
Moosa Hemani: In the world of today, it’s pretty much difficult or i must say impossible to run a successful SEO campaign without the injection of SEO or a social campaign without the push of content. In my experience all things are complexly mixed up that it’s really difficult to separate each one of them.
If you ask about the best part I perform or the shit I like about my work is link building but obviously creating amazing content, having a flawless design and coding fixes, and on page issues are also the part of the game.
5. Which personality inspired you the most in SEO industry and which blog you follow the most?
Moosa Hemani: Now calling out one name out of the list of amazing people in know will be a tough call so I will try and take few names that really helped me on a personal level and pointed out my mistakes instead of thumbing up and said ‘Good Work!’
Tad Chef: Tad is always my 1st recommendation when someone asks me to come up with the name of the professional who really got the insight about search mechanism. He really guided me in the early days of my career (he still helps a lot) and pointed out my mistakes instead of praising the crap I wrote in the early days.
To me Tad is the real influencer when you talk about SEO, Google and search engine.
Ann Smarty: The lady who considered to be the queen of Guest Blogging, who was at that time the editor at Search Engine Journal and daily SEO Tip. She actually pushed me to come up with the piece of content that is unique and relevant to the blog’s nature. Some tips by her make me interested in to guest blogging and after some small fails I got my first article approved in DST.
I really respect and recommend her to others because of her extra ordinary polite nature and the way she is helping the community and web with the continuous supply of quality content. I took her interview that you can find here, in order to know more about her!
Gianluca Fiorelli: He is amazing, interesting, knowledgeable, helpful and kind person I know in the SEO community. He again helped and guided me much with outreaching and communication with influencers. If you got some time and what to know the talent this awesome guy posses then read his views against my questions on SEOmoz.
Don Rhoades: I usually call SIR to the people I admire the most in the SEO community and he is one of those SIRs. Very much non-commercial so many might not know him but once you start interacting with him you will get inspired with the calibre of talent and skill he have in the SEO business.
Rishadullah Shaikh: He caught me from SEOmoz community, we talked over the phone and since then we usually have our SEO sits in the best coffee shop in town over the weekends. We build the initial Mozcation idea together (Although we lost) and have many plans under process.
Locally, if you want to talk to a brain that got honest and sensible opinion about SEO and social, this is the Guy!
Although I have many other names coming in but I hope 5 is the safe number for me as well as for the readers J
6. Most of the new SEO Professionals think about the scope of this field.Please guide them what exactly will they achieve and if the field is suitable for them?
Moosa Hemani: Not only in SEO but I guess in every field, scope is how much wide or narrow your opinion is about the industry and opinion builds and changes when you start getting knowledge about different aspects of the industry.
Although the ‘SEO is dead’ mantra is still alive but every year I see the growth of this industry is increasing. Honestly I see a bright career in SEO if a person has the passion to take business to the next level.
A professional should have to have a different mindset about looking in to things and have the ability to stay on its toes as the industry is in a continuous change so there will be no day when you will be able to say that you know everything about this game.
7. Please share some of your past and present SEO experiences, Ups and Downs and share little secrets of the trade?
Moosa Hemani: If you have no fail in your pocket, then you are not successful yet! My Blog SETalks is a product I have in my hand today after the years of planning (literally years of planning). I want that blog to be a quality one unlike tons of blog I see and ignore.
Today, I cannot say it’s awesome blog that offer really top end information all the time but it is way better then hundreds of blog that contain words and not information, content that nobody wants to read.
Blog creation is a no big deal but what takes me years to come up with a blog is the quality that I was building in myself that now you see on blog in a written format.
As far as the ups and downs are concern, it is the part of the game! You will not get an ideal place to work, ideal tasks to complete within the ideal deadlines. You will not find ideal bosses around you, in short hurdles will be there and the one who will cross the hurdles and stay in the game is a real crafted guy that worlds want.
8. How do you differentiate benefits between in-house SEO Company, SEO consultancy Firm and SEO remote work?
Moosa Hemani: This question is important as well as one of the best question I have ever encountered. Actually the reason why I like this question is because I have experience at every side you are talking about. There are pros and cons on every side so it’s always depends what environment works best for you.
Agency level SEO:
We hope this discussion with Moosa provides you some help. Share your feedback in comment area and if you have any questions feel free to ask from SEO Expert @mmhemani.