SEO Basic Terms Discussed at SEO Workshop 2013
Today, after taking SEO workshop #KHISEO2013 which was taken by Moosa Hemani from setalks.com I realized there is lot of basic SEO terms which should be shared by our readers to learn the basic meaning of different terms, so I figured out some Basic SEO terms which are following:
Start with basic to Pro SEO terms:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.
No-Follow / DoFollow:
When Google bots are crawling a website they look for external links point to other websites. If this links is “do follow” then search engines will follows the link and so link juice gets passed. If a search engine finds a “no follow” backlink it will just ignore the link and will not get deeper into crawling and no link juice is passed. (But now a days people are talking that nofollow links also get some kind of juice which helps you to get rank well)
Canonicalization is the process of picking the best url when there are several choices, and it usually refers search engines the actual URL of specific page.
Relationship building it’s a kind of outreach and interaction between the people of same niche. It will help you get the links rather than create it. (this is a best example of natural link building now a days)
Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” Link bait can be an extremely powerful form of marketing as it is viral in nature.
Egobait is an asset which is created to attract the attention of a specific person or group of people. It is essentially producing something that strokes the ego of the person/people/company featured
Bibliographic Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is.
Co-occurrence is when the search engines decide what a page is about in context and not by grabbing the keywords that it’s optimized for. It works much the same as if you didn’t understand a word on its own, but when used in a sentence and you could easily apply a rough definition. Done enough times and you have little to no doubt what the word is actually about and you even begin confidently using it yourself.
Correlation measures the relationship between two variables. Correlations are a simple form of statistical analysis that looks for numerical relationships between two equally sized data sets. By comparing numbers from two different data sets together, correlations look at how movement in the value of numbers in one data set is related to movement in the value of numbers in the other data set. The purpose of doing correlations is therefore to allow researchers to make a prediction about one variable based on what is known about another variable. – See more at: Guest Blogging:
And in the end I want to say these all are the SEO terms which we are using in modern SEO. If you are not using anyone of them, do starts learn and using them in your daily practices…