Reviews of Web Marketing Experts: You’re Doing It Every Day
Did you know that every day, you conduct many reviews of web marketing experts? No other professional in the world is so constantly under scrutiny. Thousands of people every minute make decisions based on web marketing and yet we don’t every know it. Nor do we know the people who are web marketing experts. Many of us will never meet a web marketing expert, but we are still judging them every single day.
As soon as you open your email account in the morning, you start making judgements of web marketing experts. Why would a dodgy sex site think it was a good idea to send me that terrible email? You think when a spam email makes its way through your junk filter. I’m obviously not going to click on that link – it’s far too long to be from a legitimate website – and why didn’t they proof their grammar? You’ve been on your computer five minutes and you’re already thinking that a web marketer, somewhere in the world, made a couple of bad decisions at their job.
The reviews of web marketing experts continue throughout the day – but at least you’ll come across someone who has made a right decision. When you choose to click on a Facebook ad for a product you’re interested in or follow a link to an event that a promoter has posted on Twitter, you are sending the marketer a little thumbs up of approval. Well done, you’re saying, you’ve achieved your goal. You don’t know the web marketer and they don’t know you, but the two of you have communicated with a little click of a mouse. A little click that echoes ‘good job’.
And that’s the hidden truth of the matter. That only your positive reviews of web marketing experts get back to them. When their company’s website gets a hit or a sale, when they get more followers on Twitter or fans on Facebook, then they know they’re doing a good job. The only thing that tells them they’re doing a bag job is silence. Web marketers are a little bit like musicians or actors – at the end of the performance, if the audience is completely silent, you’ve mucked up in some manner. Hell, even booing or bad feedback is productive – at least someone’s paying attention and you’re probably getting more publicity. And all publicity is good publicity.