How can Responsive Web Design work for you?
Responsive design is all slated to be the “next big thing” in 2013, so it is advisable for marketing and technical spearheads to learn what it is, and, more importantly, leverage it to best market their business.
Simply put, responsive website design refers to designing websites in such a way that the same website will automatically re-size and reconfigure according to the screen size and the device it is viewed on. This eliminates the problem of distortions in the viewing experience when the same website is viewed on a screen size and resolution that is different than the one it was primarily designed for.
There are several advantages to building a website using responsive design, which translates into advantages in terms of website, return on investment as well as the user experience in general.
It caters to the devices of the future. Considering the rate at which new mobile devices are introduced, it does not seem at all feasible to tailor a website to render perfectly on every imaginable device. The only logical solution in such a situation is responsive web design. The technology is flexible enough to cater to every possible device, due to its grouping of similar devices based on screen size.
It offers an uncompromising viewing experience to mobile device users. Organizations that maintain a mobile website are fully aware of the fact that content needs to be minimized in order to deliver an appropriate screen size. This in turn means that users are not being exposed to the full content that they deserve, which in turn affects the ability of the website to achieve the marketing goals for which it was intended. Responsive design ensures that the complete content of the website is available to the end user, combined with an uncluttered viewing experience.
It offers businesses a competitive edge. Chances are very high that your competitors have not yet moved towards responsive design, giving you a perfect chance to offer your users a superior website viewing experience before everyone else.
It greatly enhances the results of the search engine optimization process. Leading search engine Google has fully endorsed the use of responsive website design as an industry best practice, meaning that this can spell wonders for your search engine rankings. Instead of dividing up URLs between a mobile version and a standard computer system version of the same website, a single set of URLs helps to consolidate all the website traffic into a single URL, building up your website credibility and boosting your search engine rankings.
It helps to save money in the long run. Deciding to spend money on responsive web design has a definite return in the near and short turn, since it eliminates the worry about how the website will appear on new devices in the marketing place.
It can easily be integrated with most common CMS platforms. Most of the best known CMS platforms can easily integrate with responsive design, helping to reduce development time and costs.