Essential Guidelines for Mobile SEO in 2014
Now days, Mobile SEO is a hot topic in the world. According to reports 77% of Mobile users visit search engine websites which are followed by social networks and 9 out of 10 search results purchasing etc. Use of mobile is growing faster for example let me share you that YouTube seeing approximately 200 million mobile playbacks a day according to some researches. AS 2014 New Year has been started and Mobile SEO in 2014 will be making its value more. New year with some new strategies and experiences. Therefore, we brought to you essential guidelines or tips for Mobile SEO in 2014.
Mobile SEO Tips – Size Matters in Mobile
Mostly we have touchscreen Mobiles, it can be heavy or not elegant while pressing a navigation link. Therefore, it is very important to make the navigation streamline. By this users can focus on the most popular or important pages of a site. Try to make everything easier for users like, vertical menus must be considered by web developers because these vertical menus are easier to maneuver by users while deciding which link to click on. For optimal effects you have to utilize your mobile sites in vertical menus.
Mobile SEO Strategy – Mobile Friendly Site
According to a research mobile traffic increased approx 125% as compared to the growth of desktop, which increased only 12%. In 2014 SEO desktop will remain same. Therefore, for better mobile SEO in 2014, sites must be mobile friendly. Everything must be according to the mobile requirements. If the site will be mobile friendly more traffic will come towards your site. And then it is obvious that the rate of your Mobile friendly website will also increase by the traffic. Make sites which suits on mobiles don’t make sites burden of mobiles.
Increase speed of Mobile page load
It is understood that speed is important for any site to make the user engaged. If the speed performance is not, site will lose its users because user will get fed up. Therefore, speed of Mobile page load matters for user-experience. Even Google wants mobile pages to load with in 1 0r 2 sec or less than it because to keep the user engaged and to deliver positive impact and experience to the users. For a successful mobile SEO strategy it is important and essential to make the page loading speed better for mobile user-experience. Which is good for user experience that is good for ranking.
User Experience must be focused
In 2014 the factor which is most essential for the success of a mobile SEO strategy is only one factor and that is User Experience. And we know that this impact a site’s facilitates to engage visitors, and has direct impact on ranking. Also it facilitates a site to generate conversions. To make improvement in mobile user experience Google is striding constantly. A mobile SEO strategy that will focus on mobile user experience will be more successful than a mobile SEO strategy which will focus on traffic and rankings. This is why user experience is very important for your 2014 Mobile SEO strategies.
Mobile Content is also required in 2014
Content is content as I always say. Content is the heart of every successful site whether desktop or mobile. So as to test the mobile user experience, test your mobile content effectiveness which is important. Make sure the content must be effective and inspiring desires outcomes perfectly. Make your content according to the mobile searchers needs. You can make mobile content effective by practicing on customer interests and desires, keywords, social topics. Apply this to your mobile content strategy and make 2014 a successful year for you.
To derive more traffic to your mobile sites here are some important points that will be helpful in 2014 Mobile SEO.
• To serve your visitors better, use the unique capabilities of mobile devices.
• Read mobile marketing books.
• Embrace crawlers or search engine.
• SEO go hand-in-hand and mobile optimization.
• Mobile and PC are different, users search for different things.
• Content is King everywhere, so it should be Dynamic.
• For mobile SEO secure budget.
• Link location also matters.
• Use that type of mobile site which is better suits your requirements and your customers.
• To Mobile searchers than PC searcher, locality and timeliness is more important.
• For social, make it easy for people to recommend you.
• You have to understand the mobile user intent.
• Do not scale to Fit, Develop to Scale.
• In SmartPhones, your mobile site should load in 1 second.
• Web search engines cannot search in-app content, therefore don’t hide content from search engines with apps.
• Must know where mobile searchers are going.
• Responsive design.
• Mobile URLs.
• Understand your mobile searcher.
• Have to think Social first and mobile second.
Well, hope you will get advantages by this information and will make your 2014 Mobile SEO successful. As we have got same wishes and hopes that this New Year will may become a happy and successful year for all of us. 2014 will bring many challenges and for overcoming the problems we have to work hard and make our work more perfect.