Create Custom Memorable Logo Design - Unique Brand Identity
Whether you are a startup or a small business or an enterprise you need a custom made logo, which will be your unique identity, and if you want create a logo which shows your business colors you must need to design professionally designed logo with some creative mind, today we will discuss some important things which will help you to decide and brainstorm what kind of logo design is best for your identity. So here you go, How to design unique and creative logo for your business / company.
If you are looking for something unique and more impactful so you need to think out of box and go in different directions. There are many steps you have to follow, let’s start with the first step.
Logo Font Selection:
If you are planning to design a custom logo which will be your unique brand identity so your logo font should be unique, there are many free cool fonts available, select the best font which depict your business type and most important easy for your targeted audience to understand.
Changes in Logo Font:
It’s not that much easy, you are thinking just pick the font and start designing a logo. NO! font selection for logo design is just the 1st step now you need to make changes in font and make this font your own. Custom logo design defines you that a single part of a logo will be belongs to you and your identity. So it’s very important to make custom font from the available ones.
Logo Design Detailing:
Most curial part of the logo design, in this step you need to refine your custom made font with some illustration and finishing touchup in font. Now time to add some colors in your logo. It’s important that you have business color theme in your mind because people will remember logo through the colors, mostly people forget font and typography but the logo color will be remain in mind and easily memorable for human mind. So add some colors to your logo which will be best fit with your business / personal identity.
Add Image or Icon:
Mostly we see big brands and business have their unique icon but no image in Logo, because people already familiar with their brand name So they don’t need any image into their logo design, but yes they have standalone icon / mascot and that icon or mascot will be displayed everywhere and the identity of that brand, So I would recommend to add icon /mascot or any image into your custom made logo and remember mascot / icon should be unique and attractive!
Please do avoid readymade logo templates, and free logo makers. They can’t create your brand unique identity, So hire some creative logo designers or a creative agency.
WHY Unique Brand Identity is important? DO you have this question in your mind! Checkout 9 Amazing branding quotes by some Amazing people around the globe!
Image Credit: addicted2success.com