Top 5 tips to garner social media success via LinkedIn Marketing
LinkedIn has become a key component of every social media marketing campaign. This professional networking website has witnessed the success and failure of numerous business corporations that were on the verge of a shutdown. As an alert entrepreneur, you must be familiar with all the ins and outs of LinkedIn marketing that can help you gather greater social media success. My sole aim behind penning down this blog is to make you familiar with 5 best tips that can aid you in harnessing the potential of LinkedIn marketing for improved social media success. So, let’s get started!
Tip No.1- Realize the real worth of LinkedIn
No other networking website can allow you to define your personal brand as good as LinkedIn. All you need to do is simply realize this hidden potential of LinkedIn that serves as an excellent platform for showcasing the value of your company. By creating your company’s LinkedIn page, you can easily tell your story in a clear and engaging style.
Tip No.2- Avail the benefit of LinkedIn’s Advanced Search feature
The Advanced Search feature of LinkedIn allows you to find potential backers who can play a crucial role in your site’s success. Various parameters on which this search can be conducted include the location, interests, industry type and seniority level. The Advanced search feature serves as a great tool for generating leads. For example, if you’re running a manufacturing firm and want to know about all the best professionals in the field, LinkedIn’s Advanced Search feature can enable you to reach to the right individuals who have the required amount of experience in performing the respective job. With LinkedIn, you can also use the 1st, 2nd and 3rd degree connection tool for identifying professionals who are connected to you in some or the other manner.
Tip No.3- Make the most out of InMails, Introductions and Interest Groups
Out of all the things that you communicate with your LinkedIn audience, only a small percentage will actually resonate with them. You might be involved in writing a catchy description for your brand, tweeting about it or sharing it with your friends and colleagues. Irrespective of what all you do as part of your marketing campaign, only a focused approach can help you attain the desired results. When using LinkedIn, you can ask for introductions, comments on your write-ups, blog postings in LinkedIn groups etc. You may even choose to send InMails and messages to your existing network, making them familiar with a latest announcement regarding to your brand.
Tip No.4- Harness the potential of Profile View and Analysis feature
LinkedIn serves as an effective tool for researching professionals, journalists and bloggers who can help you with your business promotional campaign. Prior to choosing a particular professional, you must pay attention to his/her previous work experience. You must check whether the individual is capable of performing the job in the desired manner and whether he/she has worked on similar projects in the previous years as well. I can assure you that a detailed research performed for a particular job applicant can allow you to learn a lot about him/her. You can actually get a clearer picture as to whether hiring the respective candidate can prove beneficial for your company or you’ll just end up investing money into something that’s not worth it.
Tip No.5- Expand your LinkedIn network as much as possible
Just like you update your friends on Facebook and Twitter, you need to pay attention to network expansion even on LinkedIn. Reward tiers can allow you to reach out to the targeted audience at a much faster pace. You can make your network familiar with different ways in which they can support your brand’s promotional campaign. You may ask them to like, share or pledge at lower, middle and/or upper tiers. As an attempt to grow your social media presence via LinkedIn, you must ensure to connect with people via emails, exchanging business cards or through networking events.
I’m sure the 5 tips mentioned above would’ve definitely showed you the way towards boosting your social media success rate. Do follow these tips and no one can stop you from unveiling the full potential of LinkedIn for your own benefit.
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