Do you know, What is (SEO)
A highly specialized process of building a successful website. Search Engine Optimization is the process of improving the visibility of a website on organic ( natural or un-paid) search engine result pages (SERP’s), by incorporating search engine friendly elements into a website. Search Engine Optimization is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engine. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is a methodology of techniques, tactics and strategies used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results page of search engine (SERP) including Google, Bing, Yahoo and other search engines.
SEO is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field. When you want to get information, you first intention is to use a search engine to find because it is the fastest and easiest way to get it. Once the search engine results are appeared on the screen, you will find lots of links to explore on the first page of the results because they are the most relevant to what you are searching for and allow you to find what you are looking for easily.
SEO campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. This is the goal of Search engine optimization; to optimize your website so that the major search engines rank your site as highly as possible which, in turn, leads to a greater volume of qualified traffic. A good SEO professional firm can help you choose the most effective programs for your needs. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing techniques called SEO. There are no shortcuts and better ranking are achieved in weeks not days but If done properly, SEO will transform a website in to a power web presence that creates an energy about your goods and services and engages your target audience.
Search Engine Optimization is broken in to two basic areas
On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content and images. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure. In search engine optimization, on-page optimization refers to factors that have an effect on your web site or web page listing in natural search results. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). Off-page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. Off-page optimization is more time consuming process and it can’t be done in few hours or days. The process can take few months, and Off page SEO is “never end” activity. Example of Off-page optimization includes things such as link popularity and page rank.
Type of SEO
White Hat SEO
White Hat SEO tactics, techniques, and strategies are those which adhere to guidelines set by the search engines, and involve on deception. Black Hat SEO wholesomeness level is high. The important characteristics of white hat SEO is that it cannot generate great results for poor quality content. White hat SEO techniques include high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. By white hat SEO you can expect steady, gradual, but lasting growth in rankings.
Black Hat SEO
Black Hat SEO, unlike its wholesome kin, uses tricks, schemes and games to circumvent the algorithmic barriers set up by the search engines to prevent bad content from gaining high rankings in the search engine result pages (SERPs). Black Hat SEO wholesomeness level is very low (not wholesome at all if you ask those in charge of cleaning search engine result page spam). Black hat SEO is not to be mistaken for plain bad search engine optimization which is the result of either engine optimization which is the result of either lack of knowledge or cutting corners. By black hat SEO you can expect quick, unpredictable, and short-lasting growth in rankings.