Are Facebook Users Not Liking Your Pages? [Infographics]
Discover why fans don’t hit the Like button
If you’re a brand marketing your products or services on Facebook, the perennial question is: how do I increase likes and engagement on my page? Now that Facebook allows users to comment and post on pages without liking them, brands need to find good reasons for making their fans hit the Like button. Woobox has created an infographic listing the reasons why Facebook users are not hitting like on your page. Read on to find out more:
1. You Don’t Know What They Want:
Brands make the mistake of using Facebook like an in-house newsletter. Sure, customers want to know what’s new with you, but more importantly they want to know how that affects them. What’s in it for the consumer?
Studies reveal that brands assume that 59% customers like pages to make buying decisions and 58% are looking for customer service. While every brand should improve online shopping experience and customer service through Facebook pages, it is important to realise that your customers have other priorities as well. In reality, 83% of customers are looking for deals and promotions while 70% want reward programs.
2. You Don’t Ask What They Want:
If you want to really know what your customer want from you, ask them. Take a poll or conduct a quick survey. Talk to them. Ask for feedback. Without a customer’s feedback, you’re basically shooting arrows in the dark. Stay informed about the trending topics and see if you can take advantage of them.
Woobox’s studies show that only 34% of brands actually ask their consumers what they want. That’s astonishingly low! Don’t be one of them.
Even if your fans do like your page, don’t drive them away. Here are a few mistakes brands make that make fans hit “unlike” on Facebook pages:
Being enthusiastic about social media marketing doesn’t mean you should bombard your fans with posts every minute. 47% of fans unlike pages due to newsfeed clutter. Depending on your brand, you should post at peak hours and a select number of times. Post three to four times a day at maximum.
-Asking Too Many Favours:
Consumers gladly provide feedback but keep nagging them frequently, and they’ll hit unlike and run away. 36% fans unlike pages because they don’t want to be contacted.
If consumers feel that liking your page risks their privacy, they will immediately unlike your page. Be careful when collecting data and always check links for spam or malicious software before posting them. 30% fans move away due to privacy concerns.
Content is what Facebook pages are all about. Irrelevant content is an obvious no-no. Relate with the consumer and help them relate to you. 27% of fans who leave pages report that the page wasn’t posting stuff relevant to their life. Make your content about them, for them, and if possible, by them.
22% potential fans will never like your page if they are embarrassed to do so. Brands promoting adult novelties, weight loss products or health and wellness products should be specially careful to position their brand in a way that consumers aren’t ashamed of liking the page. Lastly, fans won’t like your page if you simply aren’t cool enough for them.
The Facebook community wants to engage with brands in a personal way. This means you should know what your customers want from you and you should strive to become a part of their life. Help them relate to your brand and focus on being a person more than a company. To date, Facebook has the largest community of social networkers online which gives you liberty to reach mass audiences. But careful, don’t make them turn against you!
Nabiha Zeeshan is a social media addict currently loving her job at Cygnismedia.com/Facebook-Pages. She spends her leisure time researching on social media trends and consumer psychology. Follow her @NabihaZeeshan