Benefits of Facebook Graph Search in business
Facebook has launched their new Graph Search recently. The users have the benefit to bring out more sensible search, that’s why the new Facebook graph will have great advantages for the business.
Graph Search is 3rd main aspect of Facebook after Timeline and News feed, it’s have more specific features of advance searching for users. Today users obtain information and content from News feeds and Timelines of others. Now the third way is the Graph Search where users can get information.
For example you could search for ‘photos of the Swiss Alp’s taken in 2008’,’books read by Barcelona Fans ‘or ‘single men who like body building’. The possibilities are limitless in Graph search. By using Bing you can search through Facebook from the web. This have improve Facebook search with the current search which was in old type, it lacks the ability to index the status updates. Be the first people to try the Facebook Graph Search and join the waiting list.
The advantages to business are great. For example, people will now search through Facebook like products, service and venues that have been liked and recommend by their friends. The pages which are liked on Facebook by your friends you can see now in your Newsfeed or activity stream but Graph Search allows you to directly search and collect this data.
So if you wanted to find ‘Mexican restaurants liked by my friend in Chicago’ you will able to. Facebook will display results according to your friend’s interaction with Mexican restaurants in Chicago e.g. likes, check-ins, ratings, recommendations, comments and shares. Your business should be on Facebook for consumers with an update to date, completed and optimized page, try to make page popular with more interaction. Facebook is now planning to launch Facebook Nearby which is using some functions of Graph Search on Mobile apps.
Facebook likely to become our part by everyday use of it and it will be easily available on the top left hand side. In Facebook Search Graph the content will only display on search results which you have given permission to access. From the business point of view you want consumers to find and buy from you. Lots of business has made new tools for example, like market research and competitor analysis both for better planning. A Wedding Planner has the list of married men and Woman in his local town or a football club could find local people interested in Football. Business owners can also see their friends which have liked the competitor on Facebook. If you combine these results then you will find there are many possibilities and great future.
This is the best time to make your Facebook page up to date and set up correctly and that your fans and customers are interacting with you. Its important time to raise awareness of your products and service on your Facebook page but when Facebook Graph Search is put in motion more benefits for business will be coming.