Digital Marketing Trends in 2014
New Year ‘2014’ has arrived and passing its days. Digital marketing trends are 100% present in 2014 also. All the businesses owners have planned about digital marketing strategies and budgets for this New Year 2014. Digital marketing has got a huge boundary which is immeasurable. The devices which digital marketing encompasses are tablets, smartphones, televisions, laptops, game consoles, and in media such as SEO, content, social media, emails, videos, photos and lots of more. Digital marketing is ruling in the world and making its structure more strong day by day. You can make digital marketing cost-effective by the trends which are discussed blow. Let’s have a look on these trends for New Year.
In 2014 Mobile gets hotter
As we all know that mobile is the only device which is exploding continuously every year. Therefore digital marketers are much focusing on it. According to a survey 40% search engine traffic will be from mobile devices approximately. Digital marketers are making more budgets and strategies to do advertisement on mobile devices. Because they know that mobile search advertising will grow more this year and expected growth would be more than 78% in this New Year. Mobile Banners advertising is much popular and it will also be a part of digital marketing 100%. This is the era of mobile devices and the use of mobile devices is rapidly increasing fast because of its maximum use the marketers are planning to develop some mobile apps in 2014 so as to generate more income and approx 46% of mobile marketers will plan about it in 2014 according to some sources. Digital marketers are also focusing on mobile-user-friendly websites which are easy to use, don’t take much time in loading and don’t be complicated. In this New Year mobile marketing will going to have a greater influence on customer or consumer buying decisions. Even Google and Facebook are targeting mobile users much in a widespread way.
Content marketing trend will increase more
Content was a king, is a king and will be a king also in 2014. CMO’s has passed a statement that they think approx 80% custom content is the future of marketing. Visual content will engage better in 2014 because simple written content does not attract much without any photos or videos. If the content will have photos or videos with that it will attract and increasing in engagement will be more than 62%. It has been experienced that posts with photos or videos attract three times more inbound links than plain text posts. So it’s simple do not let your content without visual attachments. But visualization should be according to your content don’t be out of the topic. Content marketing will rise in 2014 massively and hopefully will break the records of previous years. Approx 77% of digital marketers have planned to increase their content marketing budgets for this New Year. Content is a king and in this New Year this King will not only sustain its kingdom but also bring more efficiency and polish in it.
Diversify Social Media trends
Previous year social media has grown very much and has given lots of different experiences. Social media trends will be coming in this New year also most of the marketers have already said that they use social media for business and they will be using in this New Year also approx 92% will be using social media trends in 2014. Digital marketers will bring some diversification in social media trends to bring more traffic and get good ranking in SEO. In social media the digital marketers have given a prediction that paid advertisements will increase in 2014 most particularly on Pintrest, Twitter and LinkedIn. Approximately 53% Enterprise brands says social media is the best top driver for making or building relationships. Nearly 80% of marketers have formed social media into their traditional marketing activities. The ratio of business decision-makers use social media for work purpose is 100%. Therefore bring some diversification and take a hold on social media for your business.
Real-time means that, the actual time that it takes a process to occur. Real-time marketing is another form of converged media. In digital channels the practices and strategies of reacting with the quickness of action or occurrence. Real-time marketing has got three layers process – not a project, ongoing newsroom – not campaign and brand relevant – not buzz wedge. This year marketers will be challenged to define what real-time is actually means for marketing efforts and their organization and also define real-time marketing strategies.
Video content Marketing
Video content marketing is getting much fame and in 2014 it will be more popular. Simple text content cannot convey a message better than video content. It has been said by the experts that video content can deliver a message more powerfully as compare to simple text content. Watching of Video contents is increasing in mobile devices. There is a service called Vine which allows marketers to market their product through a video having seven seconds of limited time. Among marketers this video service is getting much popular. Instagram and Snapchat are the apps where videos are being shared created and viewed on mobile devices. Therefore video content has got a strong image to bring traffic and give a massive impact on visitors.
There are some more trends which can be shared soon as well. Until then you can boost up your 2014 by these defined trends. Hopefully these trends will become a viral of success for all of us meanwhile in this New Year.