Why Content Management System (CMS) is Crucial for Business
CMS stands for Content Management System. CMS is a system to manage the content of a Website. CMS is software or a group or suite of applications and tools that enable an organization to seamlessly create, edit, review and publish electronic text. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.
The goal of a CMS is to provide an intuitive user interface for building and modifying webpage content. Each CMS also provides a web publishing tool that allows one or more users to publish updates live on the web. Content management systems are available as installable applications and web-based user interfaces. While CMS software programs, such as Adobe Contribute, were popular for few years, they have largely been replaced by web-based CMSes. Most people prefer a web interface, since it simplifies the website updating process.
CMS software (Content Management Systems) are more valuable than ever in today’s social sharing world. With the plethora of content needed to facilitate an active social media presence, brands need tools to help manage and execute the production of blogs, the updating of web pages, and the workflows necessary for content creation and dispersal. In the past, updating a company blog, posting a company video, or updating photo galleries required a technical webmaster. With a CMS, almost anyone with knowledge of a keyboard can update web pages and edit or post content
One of the best ways to achieve notoriety for a brand on social is through a consistent cycle of fresh website content. Hubspot found that 82 percent of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57 percent of marketers who blog just once a month. This is where a CMS can facilitate that constant flow of necessary information. By empowering decision makers and employees alike to create and distribute content on the company site, a brand’s website can provide substantial material to share. Of course, there will need to be administrative hierarchies to ensure consistent quality, but empowering multiple experts in an organization to create blog posts and articles will add fuel to the fire. Not only is a constant flow of expert insight via articles, blogs, and videos great for social, but search engines also prioritize websites that update their site with quality content on a consistent basis.
Several web-based CMS tools are available. Following are some of the most popular ones:
Free web software designed for creating template-based websites or blogs.
Google’s blogging tool designed specifically for maintaining a blog.
A flexible web publishing tool that supports custom databases and extensions.
An open source platform often used for developing community-based sites.
A web-based platform for building simple personal and business websites.
A collection of web publishing tools for creating a highly customizable website.
5 ways a CMS will help your Business
• Increase efficiency –
Content can be publishing easily and efficiently as editing and revisions do not require visual design or coding knowledge. This allows for fast and efficient updates, saving your business cost and time.
• Increase your search engine ranking –
To improve or maintain your search engine ranking your business has to remain relevant, and a good and easy-to-use CMS will help your publishers keep the content fresh. This invites external contribution (e.g. comments, forum, likes etc…), an integral component in staying relevant and improving your search engine ranking.
• Maintain control over your content –
Workflow is a core feature of any good CMS. Irrespective of how basic your workflow needs might be, workflows will ensure your business maintains control over content.
• Help your visitors in their search for information –
With powerful CMS search engines new content is indexed automatically so it can be instantly found. Visitors can also use taxonomy applications, sorting lists, saved searches and more to personalize the search experience.
• Cross-selling –
Sophisticated Content Management Systems can learn user behavior and preferences, making your cross-selling and up-selling efforts much more cost effective.
5 Reasons why you need a CMS
• Content management –
Save content in a draft state, manage it though folders or taxonomy, easily update site navigation, restrict access, auto publish, style your content using WYSIWYG editor – these are all features that will allow your business to manage its content efficiently.
• Improve online branding –
Your marketing team can keep your business relevant by multi-channel campaign management (e.g. emails, brochures, RSS, hypersites, dynamic content management etc.)
• Extensibility –
Your CMS will support your expansion, and most CMSs can extend functionality beyond its default capabilities, typically by purchasing additional plug-ins or modules.
• Improve customer service –
FAQs, help sections and support forms are essential in keeping your customers happy, and any good CMS will allow your business to easily maintain those support channels.
• Mobile optimization –
Advanced CMSs offer mobile optimization, automatically tailoring presentation and content for different devices.
When the size of the business matters, here are some Key features for CMS:
• High Performance and scalability
• Extensibility and integration
• Stability of the system
• Easy-to-use for content editors and site administrators
• Advanced security management
• Advanced workflow and approval process
• Online marketing tools
• Multisite support
• Multilingual support
• Support for mobile devices
• Training services available
• 24/7 highly responsive support
• Reliable bug fixing policy
• Easily upgradable and clear upgrade path
• solid reputable vendor supporting the system
The main point here is to think holistically about your requirements. If you think you need a new CMS, check around and see if other departments need a document management solution, and ask your legal and compliance people if they are investigating records management. Think strategically about information management and cast a wide net. This does not mean you have to ‘bite it all off’ in one go and have a massively complex implementation. ‘Think globally, act locally’ is a good analogy; a phased implementation with pilot projects is established good practice. Understanding the true purpose of a social media marketing strategy and how it aligns with the company website is crucial for success. With a CMS, a brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns.