Yes, Blogging matters to Business
Since the early 2000s, companies have been finding ways to profit from traffic generated by blogging. These companies blog have varying strategies, but the goal is always same: Generate profit. If you have not already heard, blogging is one of the most powerful tools a small business can hold in its “social media toolbox”, and for good reason.The current revolution in personal writing and instant publishing is called blogging. A business blog is an informal, easy maintained way to regularly communicate with your customers and employees. If you are running an online Business, then you need blogs as one of the arrows in your internet marketing quiver. There is no better way to portray your business in a good way to both prospects and repeat customers alike.
The inbound marketing strategies started with the Internet and personal computing boom in the late ‘90s. Back then, online companies were just starting to see traffic come from various places although traditional word of mouth and offline advertising was used in some of the marquee cases. As blogging increased in popularity during the early ‘00s, it became apparent that it was possible to create content and have it discovered by people that actually had the intent of consuming content and even making purchasing decisions.
Blogging matters to business because blogging can represent your company in a positive light. Blogs can pinpoint employees you don’t want to hire and help you do market research. Yet, blogs can also criticize your company and review your products unfavorably. You need to know about business blogging.
In marketing, it has been said time and time again that content is king. Compelling, well-written and insightful content is a core component of search engine optimization, and companies are striving to provide their customers with the most relevant and timely material within their industries. The nature of a blog—it’s living, breathing, ever-changing dynamic—has enabled other industries to foray into the publishing world and even compete with news outlets. Small businesses are turning to blogs as a way to maximize their SEO campaigns by capturing keywords amid fresh and insightful content.
That means that smaller companies can now compete against much larger brands in the cluttered Web, proving their worthiness and establishing thought leadership with informative, regular blog updates. Beyond search, blogging has a big footprint in social media and social sharing. Blog posts containing various content is something people with social media profiles share. Twitter, LinkedIn, Facebook, Google+, and other social communities allow people to share with their friends, family, and peers.
Blog helps you keep in touch with your customers
Nobody likes to feel that they have been forgotten and this is never truer for your existing customers. Keeping in touch can actually drive repeat sales either directly from your customer or through the word-of-mouth marketing they are doing on your behalf. They may not need your product or services again right now but they may know someone who does. This technique has a lot going for it. Blogs are informal when they’re done right because that’s the tone most often used in business advertising, but beyond that they’re easy to maintain. With any one of the popular open source formats today like WordPress, you can change the text as often as you like and even shift around the entire look of the blog by changing the template. You need to be approachable to be successful in today’s market and that means taking advantage of the flexibility that blogs can provide. You can cater the tone to specific markets or even subsections of the same group and be alternately conversational or serious and academic as the situation dictates.
Show customer you are listening
Give your readers an even bigger reason to visit your blog by addressing their specific concerns. Let’s say your home repair company is asked similar questions each month on techniques for fixing a leaky faucet. Compiling these questions into an “FAQ” post and addressing each one gives a nod to your customers that you’re listening and want to help solve their problems.
Blog boost website traffic
A blog (short for web-log) is a personal online journal. Frequently updated, blogs are usually posted to a single page in reverse-chronological order, in order to create an on going “autobiography” of the site, or the site host. Blogs can be devoted to anything under the sun – and can serve as an important engine for bringing in more web traffic. If you add a blog to your site, and feed it regularly with new postings, you’ll instantly make your site more interesting, and give your first-time visitors a reason to come back for more.
When you blog, you can – and should – include a mechanism for comments. This builds community, increases your visitors’ sense of loyalty, and makes the “conversation” more interesting for everyone. What’s more, the comments can give you important feedback about your site – or the goods and services your site sells. This can be parleyed into a stronger presentation that will appeal to more people, drive additional traffic to your site, and ultimately increase sales. Whether you’re a designer, blogger, business owner, or entrepreneur, you want people to know the services you have to offer or read the creative content you produce. Driving traffic to your personal blog, portfolio, or business website is key to building a larger audience, gaining new customers, and going viral. Everyone can benefit from learning about driving traffic to their site!
Blogs Enable You to Sell Faster
Blogs help qualify leads before they ever make contact with sales, meaning more people who do make contact are qualified to buy. I recently experienced this myself. A prospect for our business read a comment that I wrote on someone else’s blog, liked the line of thinking of my comment as much if not more than the original author, followed the link I provided back to a blog post I wrote, read several additional posts, agreed with our approach and philosophy, then contacted me — already “warm” as a highly-informed, qualified prospect. That is happening more and more, and would not have been occurred before we started blogging.
Boost your SEO (search engine optimization)
SEO can be really scary, whether you’re a new blogger or seasoned veteran. SEO (search engine optimization) is one of the areas that IFB bloggers express the most concern, frustration, or lack of knowledge about. You don’t have to be super knowledgeable about SEO in order for it to make an impact on your blog. Search engine optimization is another outlet for people to reach your website, helping you rank higher in the results in an Internet search. While blogs will naturally boost your SEO rankings, adding in appropriate keywords, links, titles and more will leverage your SEO rankings immensely.
There are two parts to search engine optimization, on site optimization, which incorporates the keywords that you would like to get found online for in key places throughout your website. This also helps you get rank for your keywords in search engines, depending on how competitive your keywords are, on site optimization may just be enough to get you a first page placement. The second part, to helping you get a first page ranking is off page optimization which includes building links to your site, you see each new link is a vote of confidence in your site and the more votes you have the higher your rankings. There are several ways to build links to your website, such as getting listed in directories, exchanging links with other websites, submitting article to article directories, but these can all be a bit tedious and time consuming for the small business owner who would rather do it themselves rather than pay someone or in some cases if you don’t have the budget.
Boost up your Market
As a business owner, it’s important to remember that your target market is most likely on a social media network. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Find out what social media networks your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can!
Having your valuable content available for potentially millions (if not billions) of people to see is tremendous. While you may be a small business with one location, you still have the power to broadcast your information across the Internet. On a smaller scale, let’s say you create a guest blog post for an influential blogger in your area. Now your post is being viewed and shared by their audience! You’ve just tapped in to a brand-new set of potential customers.
Show customers you are listening
Listening is not enough. In business settings or personal relationships, you must convince your counterpart you are listening. No matter how much attention you are paying, if she doesn’t feel heard, your efforts will be in vain.
Effectively listening to your customers will give them the feeling that they are important; it will also tell them that you are appreciative of their business. Any signal sent to your customer that gives them the feeling that “you’re just not important” will lead to customer churn. Every customer wants to feel like they are your only customer.
Focused attention provides a way for you to concentrate on your customer and what is being said. When you are conversing over the phone, eye contact will not be possible. While speaking to your customer over the phone, do not multi-task (for example, checking your email). It will cause you to miss significant information, and it will be noticeable to the customer. In your customer conversations, taking notes will not only provide you with the documentation you need, but it will also show the customer you are actively listening and genuinely interested in their issues.