Avoid 5 Facebook Marketing Mistakes

November 13, 2012 - Syed Noman Ali - Marketing Techniques, Social Media - No Comments

Today, the social media marketing is on its boom. Especially Facebook marketing, people need to know how to use Facebook pages to gather attention and promotion using this highly popular social platform. Facebook has already reached 900 million user this year and count is still on, which is the reason for its popularity among the brands when it comes to social media marketing. But there are a few things which needs to be considered if you are going to utilize this social network for your marketing campaign. Most of the companies make these kind of mistakes that will eventually affect their campaign.

We are listing down the Top 5 most common mistake that you should need to avoid for your campaign:

- Too Much Text Post:

Posting extensively text based material on your pages, long paragraphs and passages. See the thing is, most of the fans are not in favor of spending time to read the post, in fact they will avoid the message and pass on. This will ultimately affect your brand and your message will not be conveyed to the audience properly. So make sure to use some graphics and images to reduce the effort of reading text and try to communicate through pictures, so that it makes a lasting impression on the user’s minds and they understand the true meaning of the post. We all know a picture is worth thousand words!

- Neglecting Facebook Ads:

If you are selling a product or offering a service, and you are not promoting it to the potential customers. Than you are making a very big mistake. Facebook offers Ads campaigns for brands and they should use this facility to gain access to the larger audience and potential customers in order to gain more business. But before making any investment in Facebook Ads, make sure that your Ad is worthy enough to gain attention of the user. Because users only click on those links which are interactive and creative.
- Illegal Using of Cover Photo:
The very first thing, that people will notice when they visit your page is the Facebook Timeline cover photo. So it’s obvious that this portion needs to be the best looking feature, so it can make a quick impression on the visitors mind. But there are some rules attached to this timeline cover photo and Facebook guidelines that need to be followed:

• Price or purchase information (including discounts, such as “40% off”)
• A call to action to “like,” share, comment, download, “get it now” or “tell your friends”
• Contact information, such as web, email or mailing address

Above are some of the important points that should be followed, and avoid making these mistakes.

- Breaking Guidelines:

Facebook has already specified the stipulation regarding the contest and promotion rules including running a legal contest, acknowledging that the contest is not sponsored by Facebook and only administering the giveaway through Apps on the network.

- Irrelevant Posting:

The main factors for not having fans attention and non-popularity of the brands is posting too much and irrelevant material on the pages. Always make sure that, whatever you post it should be relevant and have a connection to the brand and links to the product you are offering. The key to keep people enthusiastic about your brand is to provide them with an exciting mix of questions, polls, video and photos. Remember, if you want to capture people’s attention, you have to make every post count. So make sure that your post must be related to the product so it keeps the fans engaged to your page.

Conclusion:

Facebook is a platform that provides a powerful marketing tool to the business, especially small business who have limited resources. It provides brands a potential to gain unlimited web traffic and source to promote their brands and products to the larger audience. Most of the small businesses have Facebook as theirone and only marketing tool, if they avoid these mistakes they can achieve a great results.